General Agent

"The past is accepted until the need for change cries out to be heard"
And that is how all revolution begins.

Around the world, creatives — lively, animated, pulsing, prolific, collaborating — have withheld from them the necessary marketplaces to sell in any meaningful fashion. If a creative is not anointed by the powers-that-be, it becomes virtually impossible to make a living with their talent.

So change cried out, but with no way to burst forth from its restraints, nothing happened.

Then technology became the unlikely liberator. So change was heard and revolution is upon us; but revolution is only as good as the solution offered

"Pindify is that sweet yet rational technological agent of change"

We truly serve the creative by removing barriers where possible, or providing the springboard to get over the hurdle. Restricting, self-appointed authorities are no longer necessary to prosper.

There are many creatives out there working alone, looking for a marriage of systems and processes to aid them in their marketing, protecting, and distribution of their works, and the collecting of money rightly due them. Pindify:

  • saw the need,

  • studied where technology is going,

  • determined all the moving pieces and how they work together,

  • and designed a business support system uniquely suited for creatives wanting a thriving business.

It has been said that a wise person changes her/his mind. You’ve been identified as someone who understands change is needed, but that change of and by itself is not the goal.

Therefore, Pindify invited you to be a General Agent for this change which you hopefully will accept. Together we will profoundly reinvent how creatives — especially those with large goals — can see good things happen for all their hard work. We don’t punish determination. We want it rewarded.

You are an integral part of the solution.

Welcome to the revolution.

Let’s get started.


Introduction of Pindify

Pindify is not another evolutionary social media or streaming service, but the perfect mix resulting in a revolutionary market-service for providers (creatives, contributors and the business) of arts & media.

The digital marketplace resembles that of any commercial shopping center. It’s free to browse around, be social and share stories with any member. But in order to become a provider and start earning on services, rent is due. Instead of the rent-payment Pindify offers membership and instead of direct payments Pindify primarily offers a subscription model. Trading, Funding and Branding will follow soon.  

The strategi for Pindify is to organically grow and reach the enormous market potential by incentivizing providers to earn from inviting subscribers from their current fanbase. Small fanbase are often more dedicated and should have a higher conversion rate, hence your invited providers don’t need the largest "stars" primarily, but should have great and good potential.

Providers invites using their portfolio invite- link, email or social share, directing fans to a “hook-page”. The page welcomes fans with a message from the portfolio owners, an introduction of Pindify, some good incentives why they should join and an action plan on how to get started.

Fans can also be invited by directly sharing portfolios or content with links and social shares. Fans will be able to view, read or listen to all open content, but will be asked to sign in on the portfolio or when trying to like, comment or pin content. 

Once 'fans sign in they select who invited them which is pre-populated by the current inviting portfolio. After adding some account information they choose to proceed as a free, subscribing or premium member. If they select subscribing or premium subscription the inviting portfolio will make a monthly guaranteed earning of 25% out of $9 (USA) from the subscribers market distribution ( subscription - variable cost). If you invited the provider owning the inviting portfolio you will receive revenue depending on how much your invited providers ownership of the portfolios. 

Your Incentive 

At this point you may understand how a General Agent may fit in to our arts & media revolution. A General Agent should never oversell or make cold calls to ambassadors or their providers of arts & media, nor should they blast commercials for Pindify subscription. In contrast, you as a General Agent are handpicked by us to respectfully and at your own pace introduce and invite any ambassador globally located  with a good network of providers of arts & media and represent Pindify in your geographical area, as you see fit. Hence; to invite the ambassadors that represents quality networks such as creators: (musicians, producers, writers) Navigators (podcasters, influencers, journalists, magazines,  radio/tv channels) business ( labels, publishers, media-groups) should only be based on your good relations that providers can trust.

However, that being said, we want to make sure you can earn a healthy revenue. Pindify offers you a portion for inviting ambassadors clients (providers) and a portion from your ambassadors' client's customers (subscribers). * 
(The below example is based on clients and customers registering from the USA using dollars with it's specific variable cost)

  1. Providing members pay between $5-$69/month for membership depending on how many portfolios they acquire. 
  2. Subscribing members pay $11/month for a subscription
  3. Premium members pay $15/month for a mix of membership and subscription. 

yOUR AMBASSADORS' Inviting a client

  • Inviting a client who selects a membership as a: 
    • providing member with up to 4 portfolios paying $5/month you'll earn about ¢82.0/month
    • providing member with up to 30 portfolios paying $15/month you'll earn about $2.90/month
    • providing member with unlimited portfolios paying $69/month, you'll earn about $13.52/month
    • premium member with both 4 portfolios and all access paying $15/month ($9 to provider), you'll earn about ¢87.1/month

Your AMBASSADORS' clients invitations

  • When your client's portfolio invites a customer:
    • If your client owns 100% of the portfolio inviting the subscribers you will earn ¢12.3/month from every subscriber
(Your ambassadors clients portfolios will earn $2.25/month per invited subscribing customer.)

Plan of action

  1. You will receive log in information to your portfolio
  2. Edit your portfolio with a background image and an avatar. Add some details about your area.
  3. Use the invite button located on the frame.
  4. Select the invite role "provider" and write a personal message. 
  5. Check the box to use your portfolios background image and avatar on your invitation. 
  6. Invite your ambassadors via email
  7. Teach ambassadors to help their providers to incentives their fans to become subscribers and earn money.
  8. Make sure your ambassadors' clients reach a proof of concept. 
  9. Select manage "invites" to view your status of your invites.
  10. Select manage "pay out" to send an invoice to Pindify.
  11. Make sure you pay your taxes according to your country's regulations.
  12. Have a great time! And remember that quality always beet quantity in the long run. 

Your ambassadors clients' incentive.

Why Pindify? Simply to create a marketplace where providers of arts & media can interact and transact on equal terms with their supporters, and where the distribution of subscription payments to providers is as clear and easy as the distribution of content to subscribers. Pindify's short term goal is to offer 300,000 providers a median revenue of $3000/month which can be reached if every provider average 333 invited subscribers. To further make sure we reach that median of revenues Pindify will also offer trade, funding and selective branding on portfolios and on the market. But until then, we need to make a clear incentive to our clients (providers) to get started. The most important for providers in our opinon so far, is to organize, engage, and profit.




Manage Everything 

Providers can select or manage membership. Set and verify account details via mobile and emails. Create and manage page-portfolios. Get detailed analytics. Request payouts Manage publish, privacy, notification, view settings. Manage copyrights with blockchain. 

Edit Portfolios 

Business or personal profile portfolios are unique, and page portfolios allows several owners. Both profile- and page portfolios are the "stores" from which providers can invite, present, and sell their arts & media to fans. 

Distribute Ownership 

Providers can invite, connect and assign the ownership on page-portfolios to distribute invite and following revenues directly to all the owners. The portfolio owners are per default the owners of the published content but can b changed to directly or additionally share the revenue to the rightful owners of the content.





Publish Content

Pindify broadens the provider's creative spectrum with easy import, link or upload audio, video, image, text, live and social media. Any member can use Pindify to post free content for all members. Verified providers have the option to upload and publish professional content that are paid for and only accessible by subscribers. 

  Connect Exclusively

Published content is displayed on the providers portfolio and automatically populates their followers home feed. So by publishing exclusive behind-the-scenes material and offer special events to following subscribers will get an incentive to start following the providers portfolio. 

Promote quality

Apart from portfolios and followers' homefeed, the next step to amplify content is on the market. The market is divided into a global and local market. The market will be mixed into one feed but is based on geographically and ranked relevancy. New subscribers on the market can access and pay for providers content and by following their portfolio. 


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Invite fans

When a subscriber signs up they will be asked who invited them. They can select a portfolios name in a drop down, which is pre populated with the providers name if the subscriber used the providers invite link. It will also be populated if the user enters the portfolio prior to signing in. For every subscriber a portfolio (profile or page) invites, a guaranteed 25% of the market distribution is provided to the portfolio monthly. 

Grow followers

Every invited user automatically becomes the portfolios follower, but after they enter the market it's up to the subscriber who they would like to follow. 25% of the market distribution is divided amongst the  portfolios they follow. So if the subscriber follows 10 merchant portfolios each portfolio gets 2.5% of the market distribution. That means that you can receive income from other subscribers that you did not invite. 

Reach Consumers

Imported or uploaded images, audios, videos and texts set to "earn" becomes professional and receives revenue on the amount of time subscribers read, view or listens to it. The revenue is distributed by how many percentage of time a subscriber spend reading, viewing or listening to your professional content per month. So if a subscriber spend 100% consuming the providers professional content the provider will receive 50% of the market-distribution from the subscriber.


 In order to service everyone on the market we have several member options. To offer a clear focus for new user’s selection they're separated by either a direct link or by initial questions. Here is an outline of the membership and their incentive structure:


Earn (Grow the market )
Change the entertainment industry to an open free market of arts & media.
Empower the providers to publish, promote, and earn globally by helping them invitie more subscribers. 
Earn by engaging with the country team and start inviting merchants or businesses of arts & media

Free Member

Free  (Testing the site out)
Explore the market’s free or promoted arts & media to collect, comment and share. 
Learn how engage with the creative community and grow on the global market.  
Promote a portfolio of content or promote favorite artist work to get a higher ranking.

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$5-$69/month excl. vat
Publish  art & media, events and social content  into categorized cards on your portfolio. 
Promote creative content on a large ranked market, channeled through all devices. 
Earn up to $9/month per subscriber who are invited, follows and consumes the portfolios content.

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$11/month incl. vat
Discover and collect arts & media with full access to express it through your portfolio. 
Connect to get closer and receive exclusive offers and material fromfollowed portfolios. 
Empower favorite creators by being in charge of your subscription.

Premium Member

$15/month excl. vat
Publish  art & media, events and social content  into categorized cards on your portfolio. 
Earn up to $9/month per subscriber who are invited, follows and consumes the portfolios content.
Empower favorite creators by being in charge of your subscription.


Invite structure 

The "sales management tool" provides a great way for you to email, social share or directly give specific invite links to providers of arts & media. Your clients can also invite by promoting their content on social media. The tool will monitor all invites and their membership status. It will also present to you how much you've earned as an ambassador.

You may want to start inviting providers that represents the business of arts & media.

When you invite a business that represents management and promotional agencies, radiostations, magazines and vendors. Even when you invite larger publishers, labels and studios that represents many merchants or large have catalogs of content. They will be sent to an onboarding page : 

The businesses will either create portfolios and invite their providers to co-own, or  invite them to start their own portfolios and request co-ownership according to contract. 

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The businesses can assist their providers by inviting fans to their portfolio and promote or sell their content. The group effort will most likely assure a larger traffic to their providers.

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No matter if your clients or yourself invited them, but all providers have several ways to invite: 

Member Invite

Your client invites another member  

Via Email

To your clients on-boarding page

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Fans invite

Your clients invites their fans

Via Socials


To your clients hook page

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Promotional Invite 

Your clients promote their content

Via Socials

To the content page

direct invite

Your clients share their portfolio 

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Via meeting fans or other members

To their portfolios

Short term providers such as writers, bands, artists, bloggers, podcasters, designer etc. may become more fast and fruitful since they are closer to their fans and works directly with you. 

Long term inviting businesses with a great introduction, instruction and an action plan is more time consuming but more likely to have a larger success than inviting each provider individually. 

Should you, and most likely you will, invite or have a clients that invites free members that becomes a subscribing or providing member after some time you and your clients portfolios will start earning revenue.      



From Ambassadors or Direct 

Subscription distribution 

Subscribers are the cornerstone of Pindify’s transaction model. Its priority is aligned with Pindify’s market strategy, providing a great incentive structure for both the supply and demand of arts & media. All Pindify’s payments are dynamic depending on geographical area, but the subscription payment of $ 11/ month is the standard payment. Pindify's variable cost is $1.713 and the remaining $9.287 is distributed on the market's providers. The market distribution is divided into sales, invitation, following and consumption. 

  • Sales are ambassadors who’s directly or indirectly associated with portfolios invite, receives ¢28.7/month
  • Invitation: $2.25/month goes per invited subscriber. 
  • Following: $2.25/month per following subscriber divided by how many the subscriber follows. 
  • Consumption: $4.50/month times the percentage of time the subscriber spent consuming (view, read, listen) the merchant’s “earn” content relative to other cards.  

Merchants with many social media followers can monetize on exiting fans. Businesses with large catalogs can both promote and earn their content via consumption. Smaller merchants with dedicated fans can receive the full payment from each of their fans. Famous merchants can earn on by providing exclusive material to only following subscribers.  

Sales distribution 

To make a difference and truly fuel the spread of Pindify's services, it's imperative to make sure you as an ambassador is happy. General agents are in charge of their geographical areas that Pindify provides. They are in charge of the organisation of Pindify's marketing, sales and members in the area. By building up a team of great ambassadors that represents different categories such as music, podcasting, blogging etc and different genre's such as popular, indie, urban or alternative etc, we can pinpoint sales and networks that makes sense. 

Direct invite client revenue 

There is of course incentives to invite many clients to get part of the subscription revenue, but Pindify does our best to make you happy and get you started by inviting members directly. The example below is your sales portfolios revenue per direct revenue and month.  



portfolio distribution

Portfolios on Pindify can be either Profiles or Pages. Profile Portfolios have only one owner and your sales portfolio will therefore acquire the invite-revenue directly. Page Portfolios can have several owners but are more likely to invite many subscribers. Under settings of the page portfolio owners can divide the revenue amongst each other. Your percentage revenue of ¢28.7/month from every invited subscriber will mirror the % your clients represents.



  • If your invited clients are registered as a free member: 
    • no money can be earned until the client upgrade their membership to a provider.
    • no money can be earned until the customer upgrade their membership to a subscriber.
  • If your invited clients are registered as a providing member:
    • downgrades his/her account to a free member, the payout will stop, but it will keep subscribers and ownership of portfolios connected. The payout will continue once your client upgrade their membership to a provider. 
    • delete his/her account the payout will stop and delete all connected subscribers and ownership in portfolios. 
    • invites a subscriber who downgrades his/her subscription to a free member, the payout will stop until an upgrade to a subscriber is done.  
  • No money can be earned by
    • inviting subscribing customers directly.
    • customers inviting clients or customers.
    • a client's invited clients inviting a client
  • You are responsible to pay taxes on your earnings as all the providers in their respective country.  


  • Writer example: You gather some writers, bloggers, journalists and 10 of them becomes your clients by selecting your name while registering as providing members paying $5/month. Some of them joins together and starts a magazine page-portfolio who invites 1000 subscribers paying $11/month. 3 of them starts a blog page-portfolio who successfully invites 3000 subscribers. The last of your invited client is an author that releases a book on her personal-portfolio and invites 2000 subscribers who gets access to the audiobook and e-book.
    You will earn $19/month (10*$1.9/month) from your clients and $1,722/month (6000*¢28.7/month) from you clients' subscribers. 
    • Your magazine clients can earn up to at least $9,000/month and a minimum guaranteed $2,250/month. 
    • Your blog clients can earn up to at least $27,000/month and a minimum guaranteed $6,750/month.
    • Your author client can earn up to at least $18,000/month and a minimum guaranteed, $4,500/month
  • Label Example: You invite 1 independent music label who creates 30 portfolios for their bands and invites their band members as free members with editing access. The label decides to own 100% of all portfolios and administrate the payouts internally. The label and the band members help each other to invite 4500 subscribers.
    You will earn $15/month (1*$6.5/month) from your client the label and $1,292/month (4500*¢28.7/month) from you clients' subscribers.
    • Your label client can earn up to at least $40,500/month and a minimum guaranteed $10,125/month. 
  • Podcast Example: You invite 50 independent podcasters that invites on average 300 subscribers each.
    You will earn $95/month (50*$1.9/month) from your podcasters client and $4,305/month (15000*¢28.7/month) from you clients' subscribers.
    • Your podcast clients can earn up to at least $2,700/month and a minimum guaranteed $675/month.
  • Mix Ownership Example: You invite 1 famous musician who is under contract with a label who was already invited by another ambassador. The contract between the label and the musician says that the musician owns and earns 50% of both surrounding sales and consumed content. The musician creates a page-portfolio and adds 50% of co-ownership to the label. That means that you and the ambassador invited the label will split the invite revenue into ¢14,35/month. However 10% of the musicians existing 60,000 social media followers and with the labels promotion 14,000 subscribers. 
    You will earn $1,9/month (1*$1.9/month) from your musician client and $2,009/month (14000*¢14.35/month) from you client's subscribers.
    • Your musician clients can earn up to at least $31,500/month and a minimum guaranteed $15,750/month. 

Market Strategy  

Pindify’s strategy is to grow from creators quality to supporters enthusiasm. It’s important that creators are satisfied with the services and the platform before they start enlighten their fans. That’s why Pindify work towards a superior full stack platform with payments, powerful distribution a valued fan relations. Pindify will primarily offer providers a “market instrument” to engage their followers. Once providers convert enough followers into subscribers Pindify will grow into “marketplace”.  

  1. To assist you Pindify is represented by General Agents in cities where providers, technology and supporters of arts & media collide. As an ambassador you'll be in charge of categories that you are most involved in, however you have the right to invite anyone with quality published content. 
  2. Each merchant/business will be provided a Pindify kit with introductions, instructions and a sales tool to maximize the conversion rate.
  3. Pindify will assist merchants/business to create a proof of concept where they in fact make more revenue on Pindify than other distribution channels. Once the proof of concept is set, Pindify together with the general agents and PR-frims will present the proof of concept media channels towards people within the entertainment industry. 
  4. Pindify will select and invite creators out of the 3000 signups we already have, where several creators that has over 10 000 fans. We are further in dialogs with already established bloggers, artist, podcasters and producers to invite and capitalize on great amount of fans.
  5. Pindify together with Ambassadors are already communicating with indie-labels and agents in music, media houses and film studios to start inviting their artist and producers. 
  6. Email and social media strategies to engage creators to win great prizes each month for inviting most subscribers or publishing most liked material giving them the highest rank.  It will also remind previous users to start interact more to provide that important vibrant energy on the marketplace. Local community managers will be appointed that both engage and support members.
  7. After reaching a significant user base, Pindify will propose publishers such as radio stations, magazines and big labels to extend their revenue streams by simply start using the market platform. 
  8. Place native advertisements in blogs, vloggs and podcasts to truly put Pindify on the map. Start involving Pindify in music, film, or book festivals and sponsor their endeavours for awareness and future cooperation. 
  9. Start applying our digital service to the analog world with hubs for creators in areas hat represents Pindify the best. The area with most amounts of actions of merchant/business sign ins will be awarded a public “office” to physically empower Pindify’s presences. That office will be a cafe/lounge for Pindify’s ambassadors and creators to create and work.
  10. Cooperations deals with Hostels to offer our user base in exchange to have the Pindify’s Logo. 
  11. When we reach further awareness we’ll offer festivals only for our members around the world. Being a premium yearly subscriber will provide you free entrance. The idea stems from “What if Facebook opened a Cafe?’ when they started”

15.The Bond 

So why should any subscriber use Pindify’s service. We truly believe that no consumer will primarily search for our services, we are even sure that subscribers are not interested in us at all. But we do know about the almost religious bond between the consumers and their idol writers, musicians, filmmakers a.ka creators. To spontaneously organize a concert of the most exclusive fans, or maybe send out a prompt to stream the latest film, is a matter of a few keystrokes for the creators. We know this bond will create a quite unique conversion rate for this industry and it will continue growing our market place.

“40 percent of U.S. consumers…are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content.” – Nielsen study, March 2013. 

16.Social spread 

To combine market growth with early revenue Pindify emphasis on creators incentive to earn per invited subscriber from their current fanbase. All content can be shared and parsed into other social media platforms in an instant. By empowering the creative class to amplify their connection with their supporters via social media, it will organically grow the marketplace. Metaphorically speaking; Pindify’s market will “bloom out” from creators to their supporters. 
It’s very easy to get access to shared content for visitors. Any visitor can view free and promoted material and also register as a browser to collect, communicate and consume limited content for free. However once they become a subscribers paying €11/month and get access to the entire market the invitation distribution will go to the person who invited the subscriber.



Oscar Gillström
location: Stockholm, Sweden