All Pindify’s payments are dynamic depending on geographical area, but the subscription payment of € 11/month is the standard payment. The market distribution of € 9/month is divided into invitation, following and consumption.
- Invitation: €2.00/month goes per invited subscriber.
- Support: €2.50/month per following subscriber divided by how many the subscriber follows.
- Consumption: €4.50/month times the percentage of time the subscriber spent consuming (view, read, listen) the merchant’s “earn” content relative to other cards.
Enterprise members with famous content providers that has many social media followers can monetize on exiting fans. Enterprise members with large catalogs can both promote and earn on their content via consumption. Earn more by providing exclusive material to only following subscribers.
Enterprice members can amplify content on the marketplace and receive more consumption. The promoted content will be matched to users with settings in line with the content’s category, mood, era and subject. Promoted content will furthermore match any user’s search or filtering done on the market. Promoted content can also be set for specific market segment. Promoted cards has a priority on the feed for free users. The promoter simply choose what area, under what period of time, price range and the demographics before publishing.
To ensure quality on the market we integrated a democratic ranking system called "Karma" that gives everyone a chance to climb the market. Karma ranges from 0-100. Portfolios gets Karma depending how liked their published content are over time. Paying members gets additional Karma on triggers by publishing professional content.
15.Global and local markets
The global and local market will be mixed into one but is based on geographically relevancy. The global market only allows karma over 20 and the local market only allow karma over 10. Portfolios with lower karma can be searched for or directly reached by shared links. The global market offers a translate function to detect language to prioritize english on the cards subtext, however if the karma is above 40 all texts are allowed. The local market will then provide cards from the same country of each member when they sign in, but it’s easy to filter and get access to other local markets .
The market has a content sequence algorithm that displays content evenly and according to priority of higher karma publishers. It also takes into account the type (earnable/promoted/free) category (audio, video, text, image) and trending (Most liked, Most viewed, Most shared, Most recent)
The market feed matches every consumers settings and behavior with the settings of each content with a collaborative filter algorithm.
By offering services to collect and be social with favorite content, Pindify provides a “home feed” where the user get updates from friends and followed portfolios. Content can be added to “lists” and the “cue lists”. Pinned content is stored in the personal portfolio. Favorite portfolios can be pinned and displayed in “stash” for easy access and specific updates. Content can be reposted on friends’ home feeds and “shared” to other social media. Comments can be made on all content allowed by the publisher. To facilitate consumption we offer search, filter and storing functions to access cards that needs to be found.
19.aUDIO/VIDEO AND RADIO PLAYER
The media-player plays audios and videos based on direct click and followed by the selected feed or cue list. The radio function is a “related lists” which are based on the curation of publishers and consumers.
20.sEARCH AND FILTERS
The search function finds direct searches of profiles and categories such as @Profiles, #Tags, *Media, +Collection, $Business and !Connect. The filter function provide results from an bundled search and addresses categories, subcategories, mood, subject, era, location, date and time, tags.
Pindify has an admin and report system is in place where all content can be flagged/reported and handled by our extensive administration system. We can freeze content, portfolios and payouts in a flip of a switch.
Pindify’s has an A+ top 5% of all SSL Certificates. They are used to establish a secure encrypted connection between a browser (user's computer) and a server (website). The SSL connection protects sensitive data, such as private information, exchanged during each visit (session). Pindify does not handle any credit card information. Our payment systems is integrated and handled by Stripe.
- Portfolio handing
Portfolios is the holder for all users content. Each user or group that signs in with their facebook, twitter or g+ profile gets a Pindify “Profile portfolio”. Profiles can then join together on the platform and form a “Page portfolio”. Each portfolio have setting-preferences to match consumption and publications on the market. Portfolios are also ranked depending on engagement and likability of its content.
- Portfolio revenue distribution
All merchants- and business portfolios can earn on invites and followers. The revenue of a page portfolio is distributed according to the portfolio ownership %. Where each profile need to at least to be merchant member to acquire its share.
- Content handling
Publication of content is made very simple primarily on the web-dedicated platform, since most mastered content is done on a laptop. The mobile app will also provide publications primarily on images and live video. To publish, simply select category, name and enter content, set preferences to match consumers, set publish rules and as a merchant/business select free, earn or promote.
- Content revenue distribution
Enterprice members can take part of earnings from every professional published card by adding the % ownership to the discography. Pindify offers connection with copyright services such as Auddly, Loudr, Ascap and BMI to directly license new content or to integrate it to the publication. We are furthermore looking into the new integration of blockchains and to become a large contestant to handle its future payments.
23.cross platform experience
To ensure smart communication we built a dedicated web-, responsive web-interface and a mobile app. The dedicated web-interface facilitates the publishing and sharing on other social media for publishers. The responsive web-interface simplifies for consumers watching the content linked from the social media on their phone's browser app. The mobile app is mostly for consumers and we are soon offering apps in each category such an audio-app, text-app, film app etc.
Ten years ago Christoffer realized that soon radio and TV will no longer be available for the masses, and that the entertainment industry would provide all their content into catalogues to be displayed on direct streaming services. Then Spotify and Netflix appeared and confirmed his expectations. This is an era of professional content libraries sold via distribution services. But also an era of social media platforms such as MySpace, SoundCloud, Vimeo, Tumblr, Youtube, and Facebook where content mostly are available for free. Pindify’s mixed solution of a market place is therefore not directly in competition with neither the professional distribution services nor the social media platforms. A marketplace that will be less complicated to publish, promote and capitalize on a variety of creative content, while providing the same quality for consumers as distribution-services like Spotify or Netflix, can more be compared with Etsy and Amazon. However let’s break down the difference by pinpointing some issues to see the direct benefits of Pindify’s Marketplace compared to distribution services and social media platforms.
Pindify’s will work with members monetize the bond between the consumers and their idol writers, musicians, filmmakers. To spontaneously organize a concert of the most exclusive fans, or maybe send out a prompt to stream the latest film, is a matter of a few keystrokes for the creators. Pindify market interconnect members invited subscribers creating an even larger potential income stream for good quality content.
“40 percent of U.S. consumers…are responsible for 75 percent of music spending. These fans, who spend between $20 billion and $26 billion on music each year, could spend an additional $450 million to $2.6 billion annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content.” – Nielsen study, March 2013.
Pindify’s target is set to reach 230k merchants and business members with a total of 2.5m subscribers at the end of 2019.
Get access to the Enterprise Example Budget here: Budget
Pindify respond to clear notices of alleged copyright infringement. Our response to these notices may include removing or disabling access to material claimed to be the subject of infringing activity and/or terminating subscribers. If we take action in response to a notice, we may try to notify the alleged infringer or the operator of the affected site.
We may also document notices of alleged infringement on which we act. We may forward the content in your notice to the nonprofit organization Lumen, which publishes these notices after removing certain personal information. All in accordance with the The Digital Millennium Copyright Act.
Pindify S.A.R.L is registered in Luxembourg since in 2012.